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Primary and Secondary Trade Market Data
| Primary Market is comprised of these zip codes: | ||
| 60174 - St. Charles | 60134 - Geneva | 60184 - Wayne |
| 60175 - St. Charles/Campton Township | 60147 - LaFox | 60185 - West Chicago |
| 60183 - Wasco | 60177 - South Elgin | 60513,60539 - Batavia, Mooseheart |
| 60119 - Elburn | ||
| Secondary Market is comprised of these zip codes: | ||
| 60109 - Burlington | 60151 - Maple Park | 60511 - Big Rock |
| 60120, 60121, 60123 - Elgin | 60170 - Plato Center | 60504, 60505, 60507 - Aurora |
| 60140 - Hampshire/Pingree Grove | 60182 - Virgil | 60554 - Sugar Grove |
| 60144 - Kaneville | ||
|
Primary
Trade Area |
Secondary
Trade Area |
Primary
& Secondary Trade Area
|
|
| Population by Age | |||
| 1990 Population |
111,640
|
211,584
|
323,224
|
| 2000 Population |
149,010
|
271,225
|
420,235
|
| 2005 Population |
168,145
|
302,462
|
470,607
|
| 1990-2000 Annual Change |
2.9%
|
2.5%
|
2.6%
|
| 2000-2005 Annual Change |
2.4%
|
2.2%
|
2.3%
|
| 1990 Median Age |
32.6
|
29.8
|
30.7
|
| 2000 Median Age |
35.2
|
31.2
|
32.6
|
| 2005 Median Age |
36.0
|
31.6
|
33.2
|
| Population by Household | |||
| 1990 Households (Avg. Size) |
37,461
(2.91)
|
72,201
(2.87)
|
109,662
(2.89)
|
| 2000 Households (Avg. Size) |
50,303
(2.91)
|
93,014
(2.87)
|
143,317
(2.88)
|
| 2005 Households |
56,926
|
103,959
|
160,885
|
| 1990-2000 Annual Change/HH |
2.9%
|
2.5%
|
2.6%
|
| 2000 Group Quarters |
2,619
|
4,436
|
7,055
|
| Population by Family Size | |||
| 1990 Families (Avg. Family Size) |
29,556
(3.32)
|
53,125
(3.38)
|
82,681
(3.36)
|
| 2000 Families (Avg. Family Size) |
38,590
(3.35)
|
68,865
(3.38)
|
105,455
(3.37)
|
| 2005 Families |
42,984
|
73,673
|
116,657
|
| 1990-2000 Annual Change |
2.6%
|
2.3%
|
2.4%
|
| 2000-2005 Annual Change |
2.2%
|
2.0%
|
2.0%
|
| Households by Income | |||
| 1990 Household Income Base |
37,637
|
71,907
|
109,538
|
| Median Household Income |
$
48,150
|
$
37,111
|
$
40,829
|
| Average Household Income |
$
57,835
|
$
41,966
|
$
47,418
|
| 2000 Household Income Base |
50,308
|
93,009
|
143,317
|
| Median Household Income |
$
68,466
|
$
54,328
|
$
58,861
|
| Average Household Income |
$
94,528
|
$
68,076
|
$
77,362
|
| 2005 Household Income Base |
56,927
|
103,949
|
160,876
|
| Median Household Income |
$
81,518
|
$
64,207
|
$
69,594
|
| Average Household Income |
$
122,966
|
$
87,190
|
$
99,850
|
| Per Capital Income (Income represents the preceding year, expressed in current dollars) | |||
| 1990 Per Capita Income |
$
19,692
|
$
14,358
|
$
16,197
|
| 2000 Per Capita Income |
$
32,145
|
$
23,501
|
$
26,566
|
| 2005 Per Capita Income |
$
41,857
|
$
30,119
|
$
34,313
|
| 2000 Population by Race | |||
| White |
92.8%
|
74.7%
|
81.1%
|
| Black |
1.8%
|
8.9%
|
6.4%
|
| American Indian |
0.2%
|
0.2%
|
0.2%
|
| Asian/Pacific Islander |
1.8%
|
2.6%
|
2.3%
|
| Other Races |
3.5%
|
13.6%
|
10.0%
|
| Hispanic Origin |
8.9%
|
25.0%
|
19.3%
|
| ACORN
Area Update - 2000 Population |
Primary
Trade Area |
Secondary
Trade Area |
Primary
& Secondary
Trade Area |
||||
|
Acorn
Group
|
Acorn
Description
|
Number
|
Percent
|
Number
|
Percent
|
Number
|
Percent
|
| 1 | Affluent Families |
89,192
|
59.9%
|
77,201
|
28.5%
|
166,393
|
39.6%
|
| 2 | Upscale Households |
43,703
|
29.3%
|
55,209
|
20.4%
|
98,912
|
23.5%
|
| 3 | Up and Coming Singles |
4,668
|
3.1%
|
11,128
|
4.1%
|
15,796
|
3.8%
|
| 4 | Retirement Styles |
5,060
|
3.4%
|
17.538
|
6.5%
|
22,598
|
5.4%
|
| 5 | Young Mobile Adults |
0
|
0.0%
|
402
|
0.1%
|
402
|
0.1%
|
| 6 | City Dwellers |
3,229
|
2.2%
|
84,705
|
31.2%
|
87,934
|
20.9%
|
| 7 | Factory and Farm Communities |
2,252
|
1.5%
|
22,886
|
8,4%
|
25,138
|
6.0%
|
| 8 | Downtown Residents |
497
|
0.3%
|
1,114
|
0.4%
|
1,611
|
0.4%
|
| 9 | Nonresidential Neighborhoods |
410
|
0.3%
|
1,043
|
0.4%
|
1,453
|
0.3%
|
|
Total
|
149,011
|
100.0%
|
271,226
|
100.0%
|
420,237
|
100.0%
|
|
| ACORN
Area Update - 2000 Household |
Primary
Trade Area |
Secondary
Trade Area |
Primary
& Secondary
Trade Area |
||||
|
Acorn
Group
|
Acorn
Description
|
Number
|
Percent
|
Number
|
Percent
|
Number
|
Percent
|
| 1 | Affluent Families |
28,883
|
57.4%
|
25,865
|
27.8%
|
54,748
|
38.2%
|
| 2 | Upscale Households |
14,836
|
29.5%
|
19,351
|
20.8%
|
34,187
|
23.9%
|
| 3 | Up and Coming Singles |
1,948
|
3.9%
|
4,831
|
5.2%
|
6,779
|
4.7%
|
| 4 | Retirement Styles |
2,166
|
4.3%
|
7,287
|
7.8%
|
9,453
|
6.6%
|
| 5 | Young Mobile Adults |
0
|
0.0%
|
282
|
0.3%
|
282
|
0.2%
|
| 6 | City Dwellers |
1,328
|
2.6%
|
26,842
|
28.9%
|
28,170
|
19.7%
|
| 7 | Factory and Farm Communities |
859
|
1.7%
|
8,259
|
8.9%
|
9,118
|
6.4%
|
| 8 | Downtown Residents |
255
|
0.5%
|
296
|
0.3%
|
551
|
0.4%
|
| 9 | Nonresidential Neighborhoods |
29
|
0.1%
|
0
|
0.0%
|
29
|
0.0%
|
|
Total
|
50,304
|
100.0%
|
93,013
|
100.0%
|
143,317
|
100.0%
|
|
|
2000
Consumer Spending Summary
|
|||
|
Primary
Trade Area |
Secondary
Trade Area |
Primary
& Secondary
Trade Area |
|
| Apparel: Total $000 |
$
70,847
|
$
106,119
|
$
176,965
|
| Average Spent* |
$
1,682
|
$
1,418
|
$
1,513
|
| Auto Aftermarket: Total $000 |
$
23,328
|
$
36,209
|
$
59,537
|
| Average Spent* |
$
758
|
$
678
|
$
707
|
| Auto Loans: Total $000 |
$89,254
|
$
136,253
|
$
225,508
|
| Average Spent* |
$
4,197
|
$
3,916
|
$
4,023
|
| Electronics: Total $000 |
$
14,671
|
$
22,096
|
$
36,767
|
| Average Spent* |
$
559
|
$
507
|
$
527
|
| Health Insurance: Total $000 |
$
46,044
|
$
77,904
|
$
123,947
|
| Average Spent* |
$
1,374
|
$
1,318
|
$
1,338
|
| Home Loans: Total $000 |
$
270,869
|
$
362,557
|
$
633,425
|
| Average Spent* |
$
9,690
|
$
8,494
|
$
8,967
|
| Home Improvement: Total $000 |
$
76,257
|
$
109,570
|
$
185,827
|
| Average Spent* |
$
2,626
|
$
2,300
|
$
2,423
|
| HH Furnishings: Total $000 |
$
40,587
|
$
59,823
|
$
100,410
|
| Average Spent* |
$
1,152
|
$
986
|
$
1,047
|
| Investments: Total $000 |
$
23,134
|
$
26,502
|
$
49,635
|
| Average Spent* |
$
14,255
|
$
12,644
|
$
13,347
|
| Pets & Supplies: Total $000 |
$
3,793
|
$
5,869
|
$
9,662
|
| Average Spent* |
$
319
|
$
302
|
$
308
|
| Restaurants: Total $000 |
$
62,008
|
$
95,794
|
$
157,802
|
| Average Spent* |
$
1,387
|
$
1,202
|
$
1,268
|
| Sporting Goods: Total $000 |
$
7,510
|
$
10,474
|
$
17,984
|
| Average Spent* |
$
726
|
$
653
|
$
682
|
| Travel: Total $000 |
$
35,372
|
$
49,028
|
$
84,400
|
| Average Spent* |
$
2,110
|
$
1,882
|
$
1,971
|
| Source: CACI Estimates, based on the Comsumer Expenditure Interview Survey, Bureau of Labor Statistics | |||
|
*
The average amount spent is per consumer household.
|
|||
|
ACORN
Area Update - Population and Households
|
||
| Significant information contained in the ACORN Area Update for St. Charles indicates 91.82% of primary trade consumers are classified as Affluent Families, Upscale Households and City Dwellers. Secondary trade consumers are much more diversified, with 80.1% classified in the Affluent Families, Upscale Households, and City Dwellers. Consumers in the Primary Trade Area are further defined and described within the following subcategories: | ||
| Top One Percent | 1,737 Individuals/591 HH | 1.2% of primary trade area population |
| Home to older, highly educated, cosmopolitan married couples, these are the wealthiest neighborhoods in the U.S. Residents drive luxury cars, visit museums, and rank highest on most expenditures, particularly investment, drinking wine, and ordering by phone. | ||
| Wealthy Seaboard Suburbs | 1,299 Individuals/421 HH | .9% of primary trade area population |
| Primarily along the eastern seaboard and in California, these married middle-aged professionals are in the peak of their lifetime earnings and have high disposable income. They rank among the highest for auto club membership and travel extensively. | ||
| Upper Income Empty Nesters | 7,339 Individuals/2,819 HH | 4.9% of primary trade area population |
| These are business owners and managers who are distributed throughout the country. This type is comprised of married couples with no children living at home. They are joiners of assorted groups and live in single-family homes in the suburbs. Home furnishings and improvements rank high among their expenditures. This highly educated group's median age is 40 years. | ||
| Successful Suburbanites | 34,949 Individuals/10,747 HH | 23.5% of primary trade area population |
| Families in this type have achieved their success with home ownership and prosperity through hard work. Upward mobility characterizes this market segment. Essentially suburban, they drive new cars and spend money on playing sports, exercise equipment, and personal computers. They are likely to have loans. They do not watch a lot of TV but read daily newspapers. | ||
| Prosperous Baby Boomers | 9,358 Individuals/2,791 HH | 6.3% of primary trade area population |
| This type sets the trend for working wives, especially families with working mothers. They participate in sports, but do not invest or save in proportion to their income. These are baby boomers with young pre-school children. Very mobile, they have a high median income as a result of two salaries and rank among the highest to dine at family restaurants and to order takeout pizza. | ||
| Semi-rural Lifestyle | 34,510 Individuals/11,514 HH | 23.2% of primary trade area population |
| These prosperous consumers have opted for semi-rural locales and lifestyles. They maintain their livelihood by self-employment -- many of them working at home. Although their residence is more rural, this older, married market segment has retained some urbane preferences, like visiting museums. Homebodies, they are interested in reading books, needlework and cooking. | ||
| Urban Professional Couples | 9,461 Individuals/3,780 HH | 6.3% of primary trade area population |
| These are the young urban professionals from the 1980s, matured to middle age. Most of the households are married couples, although traces of the 1980s remain with high numbers of single-person and shared households. Labor force participation is high and unemployment is low. Taking domestic vacations, they spend on theater and concerts and dine out rather than cook in. | ||
| Baby Boomers with Children | 15,823 Individuals/5,017 HH | 10.5% of primary trade area population |
| This homogenous subcategory spends their time and money on h ome and family-oriented activities and goods with little time for civic activities. With a very high labor force participation rate, many are migrants and are still moving to find the best jobs or locations. Less likely to have completed a 4-year degree, their homes are owner-occupied and valued 20% below the U.S. average. | ||
| Thriving Immigrants | 6,422 Individuals/1,918 HH | 4.3% of primary trade area population |
| This small market earns moderate to high income, and resides in upscale neighborhoods; they neither invest nor save. Owning 2+ cars, they are not inclined to commute. Activities include casinos and ordering takeout while watching preseason NFL TV. | ||
| Older Settled Married Couples | 12,197 Individuals/4,123 HH | 8.2% of primary trade area population |
| These middle-aged and middle-incomed residents of established suburban neighborhoods are upscale and domestic. They spend their time visiting zoos, casino gambling, bowling and taking domestic vacations. Many households include school-aged or adult children, with emphasis on savings over investments. Spending is home-oriented. Almost 20% draw retirement incomes. | ||
| Newly Formed Households | 2,403 Individuals/986 HH | 1.6% of primary trade area population |
| This moderate-income segment is physically active. Unemployment and poverty are low with half of the work force employed in the manufacturing and service industries. Average home value is 40% below the national average. They are active in bowling and playing billiards/pool, performing volunteer work, and taking domestic trips. Most drive older cars and use coupons for groceries. | ||
|
To assist with business location and expansion the City Economic Development Department provides:
Should you have questions
or require additional information, please contact |
